At Kaut Bullinger in Munich monitors provide current information about the range of products, promotions and events. Kaut Bullinger is the leading stationery shop in Munich.
At Kaut Bullinger in Munich monitors provide current information about the range of products, promotions and events.
Kaut Bullinger is the leading stationery shop in Munich. As part of the redesign of three sales floors, a digital signage system was integrated under the leadership of PrintScreenMedia. Already in the planning of the retail spaces, the locations of the screens have been set.
The concept throughout for the communication of the POS took into consideration the wishes of the supplier of action and presentation areas, the integration of new dwell time areas like the Dallmayer cafe and the desire of the customers to find the purpose quickly with the help of guiding systems. On each floor there is a portal monitor in portrait format located between the two elevators. These monitors provide current information about the range of products, promotions and events. In each of the two lifts, a monitor is mounted in landscape mode. All monitors are integrated perfectly behind glass. The easescreen player PCs are centrally located in the turbine building of the elevator.
Behind the window next to the main entrance two 55 “Samsung monitors are mounted above each other in portrait mode on a column. Presentations and videos with product demonstrations are shown in the shop window. Centrally located in the EC stands a shapely style of kiosk, which on the one hand is used for providing guidance and in secondary use for promotions. On the 2nd floor, near the painting supplies a perfectly integrated landscape display from NEC informs and entertains. The easescreen computers are integrated into the ceiling. With the help of the easescreen management server the content can be managed centrally. PrintScreenMedia as a responsible agency has access as well as the staff from the marketing, sales and IT. A sophisticated rights management templates ensure consistently high quality in terms of corporate design and timeliness. The easescreen software is scalable so additional branches can be integrated without any problems.