Content brings good digital signage systems to life. The content must conform to the target group. This means that the target groups must be defined and described by the marketing department or other responsible technical departments, on the one hand. On the other hand, these specifications must then be consequently implemented during the implementation of the digital information and advertising system. The locations for the displays must be determined correspondingly and the screen content oriented towards these target groups. Young people expect a different dramatic composition from older people and are quicker on the uptake. The easescreen digital signage software makes scheduling simple and organization of content possible.